PuroClean Company Management

Lauren John Reid, Chief Executive Officer

Lauren John Reid is a noted restoration industry veteran with a track record of success in all aspects of new business development. His resume includes 18 years of industry experience with Munters Corporation, Moisture Control Service (MCS) Division, a global leader in structural drying and emergency restoration services.

During his tenure with MCS, Mr. Reid served as the Executive Vice President of Global Operations and President for area Americas MCS and was responsible for business development and day-to-day division operations for the Americas, as well as operational guidance for Europe and Asia. He oversaw costs capture and delivery of services, monitored utilization rates of personnel, equipment and project scopes, and managed customer relationships on a global basis.

During his tenure at MCS, Reid worked with Global and Regional Insurance firms, Government and Fortune 500 clients as a partner in the restoration and mitigation process. He was involved with numerous high-profile water damage and restoration projects, including the firm’s 120 projects in Louisiana, Alabama and Mississippi in the aftermath of Hurricane Katrina.

Mr. Reid holds a Masters of Business Administration from Northwestern University, Kellogg School of Management.

Marci Kleinsasser, CFE, Vice President, Marketing

Marci Kleinsasser joined PuroClean® in 2008 as the Director of National Marketing for the Franchise Support Center, bringing over 20 years of experience in the advertising, marketing and franchising industries. Kleinsasser is responsible for creating brand-differentiating marketing and communications programs for franchisee sales growth and franchise development initiatives.

Prior to her current role at PuroClean, Kleinsasser was the Vice President of Marketing and Communications with Coverall Cleaning Concepts. Kleinsasser was responsible for launching Coverall’s first-of-its-kind television campaign in the industry, targeting potential franchise owners. The campaign resulted in record leads for the company with an 80 percent reduction in lead generation costs.

Prior to Coverall, Kleinsasser was the Director of Marketing for Benihana, Inc., an operator of one of the largest chains of Asian-themed restaurants. Before her position at Benihana, Kleinsasser was the Manager of Partnership Marketing for Alamo Rent A Car, Inc., where she managed all partnership marketing efforts, including promotions with Buena Vista Homes Videos, AT&T, American Express and VISA.

Prior to those posts, Kleinsasser was the Director of Marketing for Kenny Rogers Roasters Corporation, where she set the direction for all marketing and advertising creative strategies. She also held additional positions including an Account Supervisor at Tinsley Advertising and a Regional Marketing Coordinator for Domino’s Pizza, Inc.

Kleinsasser started her career in advertising as an Account Executive at BBDO South Advertising. Kleinsasser holds a Bachelor of Science in Communications from Florida International University, holds a Mini-MBA from Nova Southeastern University and is a Certified Franchise Executive (CFE) by the International Institute for Franchise Education.